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Lara Barut Collection has been honoured with the ‘Responsible Hospitality VERIFIED™’ badge by Forbes Travel Guide, an internationally renowned publication, for its pioneering work in sustainability and responsible tourism. This award signifies that the hotel's business approach, which combines environmental awareness, community value, and guest satisfaction with ethical principles, has been recognised globally.
This badge, awarded only to select hotels worldwide, was granted to Lara Barut Collection as a result of concrete projects carried out in areas such as the protection of natural resources, support for local communities, reduction of food waste, elimination of single-use plastics, and promotion of a healthy lifestyle culture.
Sustainability mission centres on people and nature
Lara Barut Collection has been offering its guests not only a luxurious stay but also an eco-friendly holiday experience through its environmentally friendly practices implemented over the years. The hotel stands out for its use of renewable energy sources, water-saving systems, waste separation, seasonal food supply from local producers, and social responsibility projects aimed at protecting regional ecosystems.
Korhan Kelebek, General Manager of Lara Barut Collection, said the following about the award: “Sustainability is not a trend for us, but a deeply rooted value. While offering our guests the highest quality standards, protecting the environment we live in and the communities we support is our fundamental responsibility. This meaningful recognition from Forbes Travel Guide crowns the efforts and vision of our entire team.”
This award is a powerful and inspiring reflection of Lara Barut Collection’s vision, which not only guides today’s guests but also shapes the future of travel, combining the principles of sustainability, innovation, and impeccable service.
About Forbes Travel Guide
Since 1958, Forbes Travel Guide has been evaluating the luxury accommodation sector on a global scale, awarding the “Responsible Hospitality VERIFIED™” badge only to hotels that make a difference in responsible tourism. Forbes Travel Guide, which accepts the most luxurious properties into its collection and evaluates them, examines environmental impact, social contribution, resource management, food safety, and innovative sustainability practices during the evaluation process.